Getting good content to write on a blog can be compared to learning how to drive, no matter how many times a person goes through the manual, nothing ever prepares you for the real thing. If by chance you are a lover of writing then blogging must have come up on your walk through different writing techniques. To be a master in the art of blogging, you need to be conversant with several ideas to make it great.
Knowing exactly who your target audience is is a great way to start writing a great blog. Your followers are what drives your content: if you have stay-at-home moms constantly on track with your blogs, writing about an office setup or lifestyle would not draw their attention. Write about issues that speak to them like home appliances that make their lives easier, or ways to start up a business at home, or DIYs for them to create at home. Choose to stick to content with what your audience would like to know about what’s trending around their lives. If your audience is full of fashionistas, research on the latest styles, fashion shows, accessories, and topics that are bound to get your blog noticed. Some sites can help you figure out what is trending such as Buzzsumo.
Do lots of research, go for appealing headlines. Your headlines should not be clickbait, readers know how to point out false promises and be original by adding value to your audience. A quality headline is like a road map that offers a clear destination, lures in an audience, keeps them wanting to learn more. If your focus is on self-improvement do not go for a topic that is too broad, you could use ‘how to make your dream a reality when you are scared to start’. Try not to be vague with boring headlines such as ‘3 ways to lose weight’, pretend to be at the other end of the blog as the reader, and carefully dwell on what they want to know. In this case, a better headline would be’ 3 proven ways to safely lose weight fast’.
When doing your research, take notes, draft your blog then look over it as you point out your mistakes. Be careful as to stay true to the style of writing required, as well as having the right tone. If you happen to be too stern or lack a tone of being informative, a reader would hardly get past the first paragraph. Blogs are like talking to a friend who is giving you advice, do not make it feel like you are condemning them for an act. Be informative, yet friendly, keeping in mind that you will need them to read your next post, or re-post the blog for their friends to learn too.
Learn how to align your blog content so it should not be cluttered. Make use of subtopics, bullet points, shorter paragraphs as well as sentences. Humans are visual, what you fail to explain in words, pictures will do that for you. Captivating images boost engagement when reading a blog. Learn to enjoy blogging, passion is key to any business, without it, you will just force out content that will only be disapproved by the masses.